Día de los Muertos Desfile & Festival: a celebration of life and those who have departed. DÍa de los Muertos is a holiday that has roots in Pre-Columbian Meso-American traditions and the observance of All Soul’s Day brought to Mexico by the Spanish in the early 1500's. It is celebrated on both November 1 and 2, with preparations happening on the days before as well. The holiday is centered on family remembrances where homes and cemeteries are decorated with altars and ofrendas (offerings) to the spirits of their loved ones who have passed away.
Video shot and produced by Acavius Largo.
A signature event of the Mexican American Cultural Center in the heart of the Downtown Arts District
Over 50,000 visitors participate in the day-long festival and parade.
The parade is over a mile long and features over 60 entries of floats, ballet folklorico performers, musicians, and community organizations.
Free public Día de los Muertos themed arts and cultural activities are held at MCAD’s Downtown Arts District leading up to and on the day of the festival, including the El Paso Museum of Archeology, El Paso Museum of History, El Paso Museum of Art, and the Mexican American Cultural Center.
The Market: El Paso Artisan and Farmers Market featuring local artisans and vendors.
Food Truck Placita featuring local eateries and antojitos.
The parade begins at the corner of Campbell St and Mills Ave, and continues west through Mills Ave, turns north on Mesa St, and goes west on Franklin Ave until ending by going south on Santa Fe St.
Appropriate attire and icons: Parade participants are expected to align with the theme of Día de los Muertos and to respectfully highlight the symbols and elements associated with this cultural celebration. Some culturally relevant symbols include calaveras, marigolds, monarch butterflies, pan de muerto, altars, and so on.
Any individuals participating, whether marching individually or accompanying a float, should be costumed appropriately and/or have their faces painted in a calavera style/be wearing a calavera mask.
Absolutely NO Halloween themed floats and entries are allowed.
Participants who violate the guidelines for appropriate attire/icons and instructions will be asked to leave parade lineup.
Floats, mojigangas, alebrijes, well-behaved animals, and individuals are invited to participate.
Each group is highly encouraged on providing a sustainable source of music during their procession in order to ensure engagement and liveliness. (Be aware that a large audience will make cell service signals spotty, so it is best to play music from a source that is already downloaded.)
Every PARTICIPANT entering animals in the parade must provide sanitation services for their animals.
Absolutely NO handing out candy, items, or giveaways as a parade participant, either from a float, horse, car, or walking.
Small businesses interested in participating will be asked to enter the parade as sponsors for a fee. This fee is required to be paid by July 17th, 2026 to secure a spot in the parade. Logos and official business name will be asked for at this time so to be featured on parade programming. Reach out to [email protected] for more info!
All parade participating groups and organizations must have a banner or sign identifying them at their time of procession for easy visibility.
All parade participants are expected to behave in an appropriate manner, follow MCAD staff instructions, and be good neighbors to fellow parade participants.
MCAD has a zero-tolerance policy for harassment of any kind. Participants failing to follow parade guidelines will be dismissed from the parade and barred from future participation in MCAD events.
Walking Groups & Floats
Walking groups are limited to a max of 50 walkers per entry.
All walking groups must carry a banner or sign introducing the group to the audience.
Walking groups must feature live or recorded music in the procession. WiFi or cell phone service-based playlists are mostly blotchy due to large population attendance. Please be prepared with a physically plugged in playlist or alternative.
Float entries must not exceed the following dimensions:
Length: 35 ft.
Width: 20 ft.
Height: 14 ft.
Low-rider cars and motorcycles welcome. Car clubs will have a limit of 5 entries, with a max of 6 vehicles per club. All car clubs must adhere to the Día de los Muertos theme and have automobile and motorcycle entries decorated appropriately. (Sport cars without relevance to theme will not be accepted.)
Floats under 14 Feet: Please expect arrival to be at 12 pm on the day of the parade.
The Parade will start at 4:00 p.m. with no delays.
Parade FAQs
Are animals allowed in the parade?
Yes, animals are allowed to be in the parade. All animals must be well-behaved and not a danger to the public.
Parade participants must clean up any accidents made by participating animals.
Failure to clean up after animals will result in cleaning fees assessed to the participant.
Is there a minimum age for participating?
There is no minimum age for participants, but minors must be accompanied by parents or guardians at all times.
Can I pass out candy, flyers, giveaways, etc.?
No candy or flyers are allowed to limit trash on the parade route, and no items are to be handed or thrown out to ensure participant and audience safety.
Are there vehicle restrictions?
Absolutely no revving of engines is allowed to help ensure safety. There are no vehicle restrictions, but all vehicles must be in working order and decorated for the event unless they are specialty vehicles like low riders. This also helps make your procession appearance more lively!
Can scooters, roller skates, and skateboards participate?
Riding on scooters, skateboards, and roller skates is permitted as long as participants are dressed according to the Día de los Muertos theme and wearing the appropriate safety gear.
How long will the parade last?
Depending on the number of participants, the parade can last anywhere from 45 minutes to an hour.
How long is the parade route?
The parade route is approximately 1.4 miles long, with slight inclines. Please pace accordingly.
What do we do if there’s an emergency during the parade among participants (i.e. injury)?
In case of an emergency, find festival staff (wearing STAFF t-shirts) and police officers, if necessary.
Are you still accepting parade participants?
No, parade participation is limited to approved applicants. Applications closed in June 2026. All are welcome to watch the parade at 4pm!
The Market at Día de los Muertos
The Market at Día de los Muertos features artisan and cottage food vendors, as well as food trucks. Visitors can shop for culturally relevant vendors, including Día de los Muertos–inspired attire, Mexican regional items, and handmade artesanías that reflect the traditions and significance of the celebration. Vendors apply in the summer before the event and undergo a panel review process prior to acceptance.
Our 2026 artisan vendors will be located around San Jacinto Plaza and Cleveland Square Park. Food trucks can be found on Main by San Jacinto Plaza and between the El Paso Museum of Art and La Nube.
Artisan Vendors
915 Candle Company LLC
Apron-mania
Ark Contemporary
Awuelos Pecans
Besitos de Nuez
Blanca Estrada Art
Blossom Bar
By Create & Designs
Cacao Coyatoc
CatraCreations
CeciMandi Make Things
ChucoTownAF
Cosas Embroidery
Craftaholic Designs
Crystal Lace
Cutesy Lu
DAIZY BABY
Dark Shadows Art Studio
Deerfish Design
Dei Amore
Desert Moon Crochet
DIOSA
El Taller Fuentes
Gabriela’s M Jewelry
Hello Sweets Bakeshoppe
iCreateWithClay
Inesita Farms
JJ Premium Carne Seca
Kitty Kat Meow
Legitly Nifty Things
Lumina Apothecary
Mad House Prints LLC
Manna Farms
Mel’s Goodies
Milintica Glassworks
MMB CRAFTS CLUB
MoMo Creameries
Muchas Flores Studio
Ofen & Tassen / Printmeikiando
Pawpy Love
Piko by Marina
Sabrina Creates
Salsas “Mi Alma”
Sew Awesome, Handmade Gifts
Sweet & Spicy Co.
The Hummus Co
The Stitch House
The Yarn Life
Thirsty AF LLC
Three Ladybugs’ Creations
TinaBlueShoes
Tlachihual
Trendy Decor
Tres Toros Leather Co
Unusually Grimm
VLFL
Wik 'N Luv
Woz Art
Food Trucks
Chuco Street Tacos
Con Amor by Bere Inc
El Merendero
El Taco Tipico
Gozo's Ice Cream
Jalisco Birrieria LLC
Legendary Burgers
Los Traviesos
Papasitas Loaded Fries
Smokin Jax BBQ
Track One
Parade presented by
Festival Sponsors
Get Involved
We have multiple opportunities for you to get involved, whether its sponsoring a performance or learning activity. Please take a look at our Small Business & Sponsor Information Packet to see how to get involved as a small business, donor or sponsor!
Volunteer
Experience Día de los Muertos as a part of the team! We are in search of volunteers that can participate during set up on the days leading up to the event, one or multiple shifts, as well as break-down. If interested, please fill out the MACC Volunteer form.
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